Analysis of Acciona's direct and indirect competition. I have started by defining clear metrics and objectives to assess various aspects such as user experience, booking a rental, price comparability and resource utilisation. Data collection tools and methodologies are then used to gather quantitative and qualitative information.

First approach with the user to find out their needs. Initially, I identified potential users based on demographic data and user profiles. Next, I developed a structured interview protocol to gather information on users' needs, behaviours and preferences. During the interviews, I asked participants open-ended questions to uncover pain points, expectations and usage patterns.

With the information that I gathered from users interview, I develop fictional characters that represent typical users, including their goals, challenges, and motivations. Through collaborative brainstorming sessions and analysis, these personas are refined and enriched with details to ensure they accurately reflect the diverse needs of the user base. The final user personas serve as valuable tools for guiding design decisions, feature prioritization, and overall product strategy, ultimately enhancing user experience and satisfaction.

Visual representation of the structure and functionality of the product.